Stand up
Pepsi launched this spot starring John Leguizamo during the 2019 Latin Billboards – celebrating those who choose to listen to their inner voice in the pursuit of their passions, in spite of the doubts we all face.
John Leguizamo is running late for his show. Follow him as he overcomes barriers. But will he arrive in time?
Case study
Client: Pepsi
Agency: Alma DDB
CD: Juan Camilo Valdivieso
CD: David Alvarez
ACD: Jonathan Garcia
Art Director: Luz Alma Gonzales
Copywriter: Alejandra Chavez
Project featured on Adweek.